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(Reuters) - DoubleClick Inc, an Internet advertising company, recently released a survey showing that e-mail promotions can yield merchants strong results.
The company said a survey of more than 1,000 Internet users found that more than 82 percent of them had made a purchase online during the past year as a result of some sort of advertisement they received through email. That compared with 61 percent in the year before. The study found that 37 percent of shoppers made an immediate, or impulse, purchase in response to an email promotion, up from 20 percent last year.
Email marketing is cost effective, saving you money compared to printed mail shots, it is targeted and personalised maximising your return and you can track the response. Unlike posting a paper flyer out to clients, you can know exactly how many people have read your marketing and whether they then went to the site to find more information.
Why use E-mail marketing?
- Send regular email newsletters.
- Keep customers informed of news and special offers.
- Increase repeat custom.
- Maintain awareness of your website.
- Promote word of mouth advertising as people forward their emails on.
- Allow prospects to sign up for an e-brochure.
- Easily Incorporated into your Web site.
- Send attractive HTML emails.
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